Is it clean yet?

Announced Jun 17, 2025

General Mills · Betty Crocker

Betty Crocker Rainbow Chip Cake Mix

General Mills Betty Crocker Rainbow Chip Cake Mix package

A change has been announced.

Rainbow Chip cake mix follows the General Mills color plan. Dyes remain on current boxes.

What was announced

Removed: Red 40, Yellow 5, Blue 1
Added: Fruit juice color

announced jun 2025 · target 2027

2 sources · manufacturer announcement, FDA / government ↓

Category: Desserts

Timeline

Jun 17, 2025
Announced
General Mills committed to the change. Source: Manufacturer announcement.
Dec 31, 2027 · pending
Company target
Company-stated target date, not a verification.

Sources

Manufacturer announcement
General Mills U.S. cereal and retail color commitment
fda.gov
Jun 17, 2025 · Verified ✓
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyes
fda.gov
Apr 22, 2025

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