General Mills has announced that Betty Crocker Red Velvet Cookie Mix will remove Red 40. Current labels may still list it. Announced Jun 17, 2025. Source: bettycrocker.com.

Announced Jun 17, 2025Verified Oct 4, 2026

General Mills · Betty Crocker

Betty Crocker Red Velvet Cookie Mix

Name: Betty Crocker Red Velvet Cookie Mix
Brand: General Mills

General Mills Betty Crocker Red Velvet Cookie Mix package

A change has been announced.

Betty Crocker is in the General Mills commitment to remove certified colors from all U.S. retail foods by the end of 2027. The current bettycrocker.com ingredient list still shows Red 40.

What was announced

Removed: Red 40

Announced Jun 2025 · target 2027

3 sources · manufacturer ingredient list, manufacturer announcement, FDA / government ↓

Category: Desserts
Last checked: Oct 4, 2026

Timeline

Jun 17, 2025
Announced
General Mills announced a change. Source: Manufacturer announcement.
Dec 31, 2027 · pending
Company target
Company-stated target date, not a verification.

Sources

Current manufacturer ingredient list
Betty Crocker Red Velvet Cookie Mix: ingredients (bettycrocker.com)
Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Sugar, White Confectionery Chips (sugar, vegetable oil [palm kernel and/or palm], nonfat milk, soy lecithin, natural flavor), Cocoa Processed with Alkali, Palm Oil, Leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), Modified Corn Starch, Salt, Dicalcium Phosphate, Propylene Glycol Mono and Diesters, Mono and Diglycerides, Red 40, Xanthan Gum, Cellulose Gum, Sodium Stearoyl Lactylate, Artificial Flavor, Nonfat Milk.
bettycrocker.com
Oct 4, 2026 · Verified ✓
Manufacturer announcement
General Mills plans to remove certified colors from all U.S. cereals and K-12 foods by summer 2026
General Mills will remove certified colors from all U.S. cereals and K-12 school foods by summer 2026 and from its full U.S. retail portfolio by the end of 2027.
investors.generalmills.com
Jun 17, 2025
FDA / government source
FDA: Tracking food industry pledges to remove petroleum-based food dyes
fda.gov
Sep 15, 2026