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Frito-Lay Cheetos Flamin' Hot Crunchy package

Frito-Lay · Cheetos

Cheetos Flamin' Hot Crunchy

Announced Jan 15, 2025Rolling out since Oct 1, 2025

Not on every shelf yet.

Flamin' Hot Crunchy is dropping Red 40. Paprika-forward bags exist; older Red 40 bags are still common.

What changed

Before

replaced
Red 40
replaced
Yellow 6

After

replaced
Paprika extract
replaced
Paprika extract

Timeline

Jan 15, 2025
Announced
Frito-Lay committed to the change. Source: Manufacturer announcement.
Oct 1, 2025
Rollout started
New formula first seen: Manufacturer announcement.
Sep 1, 2026
Company target
Company-stated target date, not a verification.

Sources

Manufacturer announcement
Frito-Lay U.S. color update
Apr 22, 2025
Photograph of physical ingredient label
Flamin' Hot Crunchy — Detroit
Feb 17, 2026
Reputable reporting
Reporting on Flamin' Hot dye change
Oct 8, 2025

Have you seen the new formula?

Report a sighting. A photo of the physical ingredient label helps the most.