Is it clean yet?

WK Kellogg Co Froot Loops package

WK Kellogg Co · Froot Loops

Froot Loops

Announced Apr 24, 2025Rolling out since Jan 6, 2026

Not on every shelf yet.

Froot Loops is moving to fruit and vegetable colors. Some 2026 boxes list juice concentrates; others still list Red 40, Yellow 5, Yellow 6, and Blue 1.

What changed

Before

replaced
Red 40
replaced
Yellow 5
replaced
Yellow 6
replaced
Blue 1

After

replaced
Vegetable juice color
replaced
Turmeric color
replaced
Annatto
replaced
Spirulina extract

Timeline

Apr 24, 2025
Announced
WK Kellogg Co committed to the change. Source: Manufacturer announcement.
Jan 6, 2026
Rollout started
New formula first seen: Manufacturer announcement.
Dec 31, 2026
Company target
Company-stated target date, not a verification.

Sources

Manufacturer announcement
WK Kellogg Co cereal color update
Apr 24, 2025
Photograph of physical ingredient label
Froot Loops 10.1 oz — Indianapolis
Mar 19, 2026
FDA / government source
FDA tracker — WK Kellogg commitment
May 2, 2025

Have you seen the new formula?

Report a sighting. A photo of the physical ingredient label helps the most.