Rolling out
Gatorade · Thirst Quencher
Gatorade Fruit Punch
Thirst quencher, 28 fl oz bottle
Announced Apr 22, 2025Rolling out since Jan 15, 2026
Not on every shelf yet.
PepsiCo said Fruit Punch would drop Red 40. Early 2026 bottles in some regions list vegetable juice color; older dye lots remain on shelves.
What changed
Before
- replaced
After
- replacedVegetable juice color
Timeline
Announced
Gatorade committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Apr 22, 2025 · Verified ✓
- Mar 2, 2026
Photograph of physical ingredient label
Fruit Punch 28 oz label photo — Dallas, TX
- Apr 23, 2025
Reputable reporting
Trade coverage of Gatorade dye phaseout
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.