Is it clean yet?

Announced Oct 1, 2025

Great Value Cocoa Crunch Cereal

A change has been announced.

Cocoa Crunch is on the Walmart private-brand dye list. Confirm the current box for Blue 1 / Red 40.

What was announced

Removed: Blue 1, Red 40
Added: Fruit juice color

announced oct 2025 · target 2027

2 sources · manufacturer announcement, FDA / government ↓

Category: Cereal
Pack shot: None yet · Send one ↓

Timeline

Oct 1, 2025
Announced
Great Value committed to the change. Source: Manufacturer announcement.
Jan 31, 2027 · pending
Company target
Company-stated target date, not a verification.

Sources

Manufacturer announcement
Walmart U.S. private brand synthetic dye elimination
corporate.walmart.com
Oct 1, 2025 · Verified ✓
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyes
fda.gov
Apr 22, 2025

More from Great Value

All Great Value →

Great Value Great Value Fruit Snacks package

Great Value · Snacks

Great Value Fruit Snacks

More cereal

Post Oreo O's package

Post · Cereal

Oreo O's

Post Waffle Crisp package

Post · Cereal

Waffle Crisp

Post Fruity Pebbles package

Post · Cereal

Fruity Pebbles

Seen the new label before we did?

Report a sighting. A photo of the physical ingredient label helps the most.

Report a sighting ▾