Hershey has announced that Ice Breakers Ice Cubes Frozen Berry Blast Gum will remove Red 40 and Blue 1. Current labels may still list them. Announced Jun 30, 2025. Source: smartlabel.hersheys.com.

Announced Jun 30, 2025Verified May 2, 2025

Hershey · Ice Breakers

Ice Breakers Ice Cubes Frozen Berry Blast Gum

Name: Ice Breakers Ice Cubes Frozen Berry Blast Gum
Brand: Hershey
SKU: 034000452125

Hershey Ice Breakers Ice Cubes Frozen Berry Blast Gum package

A change has been announced.

Hershey told FDA it will remove certified colors from its snacks, including Jolly Rancher and Twizzlers, by the end of 2027. The current SmartLabel (smartlabel.hersheys.com) ingredient list still shows Red 40 and Blue 1.

What was announced

Removed: Red 40, Blue 1

Announced Jun 2025 · target 2027

3 sources · manufacturer ingredient list, manufacturer announcement, FDA / government ↓

Category: Candy
UPC: 034000452125
Last checked: Oct 4, 2026

Timeline

Jun 30, 2025
Announced
Hershey announced a change. Source: Manufacturer announcement.
Dec 31, 2027 · pending
Company target
Company-stated target date, not a verification.

Sources

Current manufacturer ingredient list
Ice Breakers Ice Cubes Frozen Berry Blast Gum: ingredients (SmartLabel (smartlabel.hersheys.com))
Xylitol Gum Base Maltitol Syrup Mannitol Contains 2% or Less Of: Natural & Artificial Flavor Gum Acacia Citric Acid Malic Acid Maltitol Maltodextrin Lecithin (Soy) Aspartame* Acesulfame Potassium Acetic Acid Gelatin BHT (To Maintain Freshness) Neotame Sorbitol Artificial Color Red 40 Red 40 Lake Blue 1 Lake Blue 1 Sucralose *PHENYLKETONURICS: CONTAINS PHENYLALANINE.
smartlabel.hersheys.com
May 2, 2025 · Verified ✓
Manufacturer announcement
How and Why Hershey is Transitioning U.S. Products to Colors from Natural Sources
In mid-2025, we shared our decision to remove Food, Drug & Cosmetic certified colors from our U.S. portfolio starting 2027. The Hershey Company remains on track to deliver on this commitment.
thehersheycompany.com
Jul 8, 2026
FDA / government source
FDA: Tracking food industry pledges to remove petroleum-based food dyes
The Hershey Company — BROOKSIDE, Dot's Homestyle Pretzels, JOLLY RANCHER, KitKat, SKINNYPOP, Twizzlers: eliminate certified color additives from snacks by the end of 2027 (in progress).
fda.gov
Sep 15, 2026