Rolling out
Mars · M&M's
M&M's Milk Chocolate
Announced May 6, 2025Rolling out since Feb 1, 2026
Not on every shelf yet.
Mars is removing titanium dioxide from U.S. M&M's and reviewing shell dyes. Mixed lots are on shelves.
What changed
Before
- removed
- replaced
- replaced
After
- replacedSpirulina extract
- replacedCarmine / vegetable juice
Timeline
Announced
Mars committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- May 6, 2025
Manufacturer announcement
Mars U.S. chocolate color plan
- Aug 3, 2026
Photograph of physical ingredient label
M&M's 1.69 oz sharing size — Denver
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.