Is it clean yet?
Still uses
Unilever · Desserts
A change has been announced.
Slow Melt Rainbow is covered by the IDFA frozen-novelty list. Certified dyes remain on typical boxes.
What was announced
- Removed: Red 40, Yellow 5, Blue 1
- Added: Fruit juice color
announced jul 2025 · target 2027
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Desserts
- Pack shot
- None yet · Send one ↓
Timeline
Announced
Unilever committed to the change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Jul 14, 2025 · Verified ✓
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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