Is it clean yet?
Rolling out
Frito-Lay · Snacks
Not on every shelf yet.
PepsiCo said Lay's and Tostitos would drop artificial colors by the end of 2025. Confirm the current bag; some Scoops lots never listed certified dyes.
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Snacks
Timeline
Announced
Frito-Lay committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Jul 19, 2025 · Verified ✓
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.