Rolling out
General Mills · Trix
Trix
The third color era
Announced Apr 23, 2025Rolling out since Feb 1, 2026
Not on every shelf yet.
General Mills is moving Trix off synthetic dyes again. Boxes from 2026 show mixed panels — some juice colors, some Red 40 / Yellow 6 / Blue 1.
What changed
Timeline
Announced
General Mills committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Apr 23, 2025
Manufacturer announcement
General Mills U.S. cereal color update
- Apr 2, 2026
Photograph of physical ingredient label
Trix 10.7 oz — St. Paul
- Apr 24, 2025
Reputable reporting
History of Trix natural-color reversions
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.