Campbell's, DrinksChanged 2025
V8 Splash Berry Blend
Red 40 to Purple carrot juice
V8 Splash Strawberry Banana is rolling out a version without Red 40. Rolling out since Mar 2026. Source: thecampbellscompany.com.
Rolling out
Announced Aug 6, 2026Rolling out since Mar 1, 2026
Campbell's · V8 Splash
V8 Splash Strawberry Banana
Not on every shelf yet.
Campbell's said Lance and V8 Splash moved to colors from natural sources in 2026. Older Red 40 lots can still sit on shelves.
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Drinks
Timeline
Announced
Campbell's announced a change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Aug 6, 2026
Manufacturer announcement
The Campbell's Company removes FD&C colors from national portfoliothecampbellscompany.com
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
More from Campbell's
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Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.