Is it clean yet?
Changed
Campbell's · Drinks
Rolling out
Announced Aug 6, 2026Rolling out since Mar 1, 2026
Campbell's · V8 Splash
V8 Splash Strawberry Banana
Not on every shelf yet.
Campbell's said Lance and V8 Splash moved to colors from natural sources in 2026. Older Red 40 lots can still sit on shelves.
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Drinks
- Pack shot
- None yet · Send one ↓
Timeline
Announced
Campbell's committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Aug 6, 2026 · Verified ✓
Manufacturer announcement
The Campbell's Company removes FD&C colors from national portfoliothecampbellscompany.com
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
More from Campbell's
All Campbell's →
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.