Is it clean yet?
Rolling out
WK Kellogg Co · Cereal
A change has been announced.
Birthday Cake Froot Loops follow the WK Kellogg pledge to drop certified colors from existing foods by the end of 2026. Dyes remain on typical boxes.
What was announced
- Removed: Red 40, Yellow 5, Yellow 6, Blue 1
- Added: Fruit juice color
announced apr 2025 · target 2026
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Cereal
- Pack shot
- None yet · Send one ↓
Timeline
Announced
WK Kellogg Co committed to the change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Apr 24, 2025 · Verified ✓
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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