WK Kellogg Co, CerealRollout Jan 2026
Froot Loops
Red 40, Yellow 5 +2 to Vegetable juice color, Turmeric color +2
WK Kellogg Co has announced that Froot Loops Birthday Cake will remove Red 40, Yellow 5 and Yellow 6, and 1 more. Current labels may still list them. Announced Apr 24, 2025. Source: fda.gov.
A change has been announced.
Birthday Cake Froot Loops follow the WK Kellogg pledge to drop certified colors from existing foods by the end of 2026. Dyes remain on typical boxes.
What was announced
- Removed: Red 40, Yellow 5, Yellow 6, Blue 1
- Added: Fruit juice color
Announced Apr 2025 · target 2026
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Cereal
Timeline
Announced
WK Kellogg Co announced a change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Apr 24, 2025
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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