WK Kellogg Co, CerealRollout Jan 2026
Froot Loops
Red 40, Yellow 5 +2 to Vegetable juice color, Turmeric color +2
WK Kellogg Co has announced that Kellogg's Rice Krispies Treats Rainbow will remove Red 40, Yellow 5 and Blue 1. Current labels may still list them. Announced Apr 24, 2025. Source: fda.gov.
A change has been announced.
Rainbow Rice Krispies Treats follow the WK Kellogg existing-product pledge. Dyes remain on typical wrappers until conversion.
What was announced
- Removed: Red 40, Yellow 5, Blue 1
- Added: Fruit juice color
Announced Apr 2025 · target 2026
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Snacks
- Pack shot
- None yet · Send one ↓
Timeline
Announced
WK Kellogg Co announced a change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Apr 24, 2025
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
More from WK Kellogg Co
All WK Kellogg Co →
Seen the new label before we did?
Report a sighting. A photo of the physical ingredient label helps the most.