Rolling out
Kellanova · Pop-Tarts
Pop-Tarts Frosted Strawberry
Announced Apr 24, 2025Rolling out since Feb 20, 2026
Not on every shelf yet.
Frosted Strawberry frosting is moving off Red 40. Some 2026 cartons list vegetable juice; others still list Red 40 and Yellow 6.
What changed
Timeline
Announced
Kellanova committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Apr 24, 2025
Manufacturer announcement
Kellanova Pop-Tarts color update
- May 4, 2026
Photograph of physical ingredient label
Frosted Strawberry 12-count — Nashville
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.