Pop-Tarts Frosted Strawberry is rolling out a version without Red 40 and Yellow 6. Rolling out since Feb 2026. Source: poptarts.com.

Announced Apr 24, 2025Rolling out since Feb 20, 2026Verified Sep 22, 2026

Kellanova · Pop-Tarts

Pop-Tarts Frosted Strawberry

Name: Pop-Tarts Frosted Strawberry
Brand: Kellanova

Not on every shelf yet.

Frosted Strawberry frosting is moving off Red 40. Some 2026 cartons list vegetable juice; others still list Red 40 and Yellow 6.

Rolling out since Feb 2026

Apr 24, 2025
Announced
Kellanova announced a change. Source: Current manufacturer ingredient list.
Feb 20, 2026
Rollout started
New formula first seen: Current manufacturer ingredient list.
Dec 31, 2026 · pending
Company target
Company-stated target date, not a verification.

Current manufacturer ingredient list
Pop-Tarts official site
Kellanova retail Pop-Tarts. K-12 foods are a different channel.
poptarts.com
Sep 22, 2026 · Verified ✓
User report
Frosted Strawberry 12-count — Nashville (no link on file)
User report
Kellanova Pop-Tarts color update (no link on file)