Rolling out
Kellanova · Snacks
Rice Krispies Treats Original
Yellow 5→Annatto (in progress)
Rolling out since Mar 2026
Brand
Kellanova
www.kellanova.com
Rolling out
Kellanova · Desserts
Pop-Tarts Frosted Strawberry
Red 40, Yellow 6→Beet juice color (in progress)
Rolling out since Feb 2026
Announced
Kellanova · Desserts
Pop-Tarts Frosted Blueberry
Blue 1, Red 40→Spirulina extract
Announced Apr 2025 · target 2026
Announced
Kellanova · Desserts
Pop-Tarts Frosted Cherry
Red 40→Vegetable juice color
Announced Apr 2025 · target 2026
Announced
Kellanova · Desserts
Pop-Tarts Frosted Confetti Cupcake
Red 40, Yellow 5, Yellow 6, Blue 1→Fruit juice color
Announced Apr 2025 · target 2026
Announced
Kellanova · Desserts
Pop-Tarts Frosted Cookies & Creme
Blue 1, Red 40→Spirulina extract
Announced Apr 2025 · target 2026
Announced
Kellanova · Desserts
Rice Krispies Treats Frosted
Titanium dioxide, Red 40→Calcium carbonate
Announced Apr 2025 · target 2026
Announced
Kellanova · Desserts
Pop-Tarts Frosted Hot Fudge Sundae
Red 40, Yellow 6→planned change
Announced Apr 2025
Announced
Kellanova · Desserts
Pop-Tarts Frosted Wild Berry
Red 40, Blue 1→planned change
Announced Apr 2025
Changed
Kellanova · Desserts
Pop-Tarts Frosted Brown Sugar Cinnamon
Yellow 5→removed
Verified Jan 2022
Changed
Kellanova · Desserts
Nutri-Grain Strawberry
Red 40→removed
Verified Jan 2020
Changed
Kellanova · Desserts
Eggo Homestyle Waffles
Yellow 5→removed
Verified Jan 2016