WK Kellogg Co, CerealRollout Jan 2026
Froot Loops
Red 40, Yellow 5 +2 to Vegetable juice color, Turmeric color +2
WK Kellogg Co has announced that Rice Krispies Strawberry will remove Red 40. Current labels may still list it. Announced Apr 24, 2025. Source: fda.gov.
A change has been announced.
Strawberry Rice Krispies are on the WK Kellogg list. Red 40 remains on typical boxes.
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Cereal
Timeline
Announced
WK Kellogg Co announced a change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Apr 24, 2025
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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