Rice Krispies Treats Frosted

Name: Rice Krispies Treats Frosted
Brand: Kellanova

Announced Apr 28, 2025

A change has been announced.

Frosted Treats coating is on the Kellanova list. Titanium dioxide and Red 40 remain on some wrappers.

Before

After

Apr 28, 2025
Announced
Kellanova committed to the change. Source: Manufacturer announcement.
Dec 31, 2026
Company target
Company-stated target date, not a verification.

Manufacturer announcement
Kellanova U.S. snack color update
Apr 28, 2025
FDA / government source
FDA synthetic dye phase-out tracker (company commitment)
May 1, 2025

Report a sighting. A photo of the physical ingredient label helps the most.