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Rolling out
Kellanova · Rice Krispies Treats
Rice Krispies Treats Original
Announced Apr 28, 2025Rolling out since Mar 1, 2026
Not on every shelf yet.
Original Treats are on the Kellanova snack color list. Some wrappers still list Yellow 5; others do not.
What changed
Before
- replaced
After
- replacedAnnatto
Timeline
Announced
Kellanova committed to the change. Source: Manufacturer announcement.
Rollout started
New formula first seen: Manufacturer announcement.
Company target
Company-stated target date, not a verification.
Sources
- Apr 28, 2025
Manufacturer announcement
Kellanova U.S. snack color update
- May 1, 2025
FDA / government source
FDA synthetic dye phase-out tracker (company commitment)
Have you seen the new formula?
Report a sighting. A photo of the physical ingredient label helps the most.