Kellanova has announced that Pop-Tarts Frosted Blueberry will remove Blue 1 and Red 40. Current labels may still list them. Announced Apr 28, 2025. Source: smartlabel.kelloggs.com.

Announced Apr 28, 2025Verified Oct 5, 2026

Kellanova · Pop-Tarts

Pop-Tarts Frosted Blueberry

Name: Pop-Tarts Frosted Blueberry
Brand: Kellanova

Kellanova Pop-Tarts Frosted Blueberry package

A change has been announced.

Frosted Blueberry is on the Pop-Tarts list. Blue 1 and Red 40 remain on typical boxes.

What was announced

Removed: Blue 1, Red 40
Added: Spirulina extract

Announced Apr 2025 · target 2026

3 sources · manufacturer ingredient list, manufacturer announcement, FDA / government ↓

Category: Desserts
Last checked: Oct 5, 2026

Timeline

Apr 28, 2025
Announced
Kellanova announced a change. Source: Manufacturer announcement.
Dec 31, 2026 · pending
Company target
Company-stated target date, not a verification.

Sources

Current manufacturer ingredient list
Frosted Blueberry Pop-Tarts — ingredients (SmartLabel)
Enriched flour, corn syrup, HFCS, dextrose, sugar, ... turmeric extract color, red 40, blue 2, blue 1, color added.
smartlabel.kelloggs.com
Oct 5, 2026 · Verified ✓
Manufacturer announcement
Kellanova commits to removing certified colors from U.S. food products
Kellanova commits to removing certified (FD&C) colors from its U.S. food products.
newsroom.kellanova.com
Oct 5, 2026
FDA / government source
FDA: Tracking food industry pledges to remove petroleum-based food dyes
Kellanova — Pop-Tarts, Cheez-It, Pringles, and other U.S. foods: remove certified colors (in progress).
fda.gov
Sep 15, 2026
User report
FDA synthetic dye phase-out tracker (company commitment) (no link on file)
User report
Kellanova U.S. snack color update (no link on file)