Kellanova, SnacksChanged 2025
Nutri-Grain Mixed Berry
Red 40, Blue 1 to Vegetable juice
Kellanova has announced that Rice Krispies Treats Birthday Cake will remove Red 40, Yellow 5 and Blue 1. Current labels may still list them. Announced Jul 22, 2025. Source: newsroom.kellanova.com.
A change has been announced.
Birthday Cake Treats are on the Kellanova snack color list. Dyes remain on typical wrappers.
What was announced
- Removed: Red 40, Yellow 5, Blue 1
- Added: Fruit juice color
Announced Jul 2025 · target 2027
2 sources · manufacturer announcement, FDA / government ↓
- Category
- Snacks
- Pack shot
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Timeline
Announced
Kellanova announced a change. Source: Manufacturer announcement.
- · pending
Company target
Company-stated target date, not a verification.
Sources
- Jul 22, 2025
- Apr 22, 2025
FDA / government source
FDA tracking food-industry pledges to remove petroleum-based food dyesfda.gov
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